Customers

Amongst our customers you can find the major retail giants in the Southern African food industry.

Pick n Pay:
We have a long-standing relationship with the Pick n Pay group supplying the Supa Dairy Mel Blend. We are also participating in the Pick n Pay food and safety auditing process where we are in an ongoing exercise in order to provide only the best quality product to our consumers.

Supafoods are also supplying its bakery provisions to the Family stores in Natal which are used in their entire bakery’s in the manufacturing process of bakery consumables.

Spar Natal / E.Cape:
Spar is the fastest growing food retailer at this stage in South Africa and we are proud to say that we have been involved in this process for numerous years. From our core range of products as well as our bakery provisions are sold to the Spar group in Natal and the Eastern Cape regions. We also supply a range of imported biscuits to Spar via their distribution system in Phoenix.

Shoprite / Checkers and O.K.Foods:
As a recognized and established food manufacturer we also supply to the Shoprite group, which includes Shoprite Checkers and O.K.Foods outlets. Supafoods has limited the business to the Natal trade in order to maximize service delivery and will soon be able to provide our products in neighbouring provinces.

Boxer:
Boxer, which now is also an affiliate of the Pick n Pay group, has been one of our key customers for numerous years. This account are currently serviced Nationally and we at Supafoods are proud to state that we have the ability to take our product to the consumer wherever it is necessary.

Rhino Cash n Carry:
Rhino and Supafoods have something in common which we believe is a strategy that through patience and hard work would be beneficial to the manufacturer, customer and consumer. The strategy was to keep our business local i.e. Natal and once proven to expand nationally. We believe that we can now take our product wherever the need arises.

Masscash:
Supafoods are trading with the Masscash group thru their wholesale trade in order to strengthen our supply to the independent trade.

General Trade:
Supafoods are also servicing a very important part of the market, which includes the informal market-independent trade, as well as independent cooperatives that provides feeding programmes at school level. Our dedicated sales team are currently servicing a vast number of outlets that cover the entire Natal as well as the Eastern Cape up to East London.